In 1992, my father, Philippe Bieler, founded Chateau Routas in Coteaux Varois – a small appellation in the middle of Provence. The winery focused on grenache based red blends and rosé. My sister Mira and I got involved in the mid 90’s when we developed, through unorthodox winemaking and creative marketing and selling, one of the more dynamic rosé brands in America at the time. In 2005 there was a great opportunity to sell the winery and estate and we took it. We founded Bieler Père et Fils that same year we sold Routas and focus 100% on making rosé.